"Native products" have turned into "golden brands", and Qingdao's brands have practical measures to strengthen farmers!

Jiaozhou cabbage, Laoshan tea, Huangdao blueberries, Dazeshan grapes... Qingdao agricultural products originating from the fields have transformed into unique brand IP, forming numerous fruits on the high-quality development of Qingdao's modern agriculture.

From October 24th to 25th, Ministry of Agriculture and Rural Affairs of Qingdao held a Qingdao agricultural mainstream media research trip to conduct on-site inspections to investigate Qingdao's rural industries and agricultural projects, discover the vivid practice of Qingdao's agricultural product brand building, and explore new opportunities for the development of Qingdao's agricultural industry.

Brand building is a key step in increasing the visibility of agricultural products.

In recent years, Qingdao has continuously increased its support around agricultural branding, and more and more "Qingdao agricultural products" have become an effective way to help farmers get rich.

"Qingdao Agricultural Products" regional public brand has been selected as the "Top 10" national regional agricultural brands for five consecutive years. The city has cultivated more than 22,000 agricultural product brands, including 54 national geographical indication agricultural products, 227 well-known agricultural product brands, and green and high-quality agricultural product brands continue to glow with new vitality.

Behind this, Qingdao can not be separated from building a platform for Qingdao agricultural products to develop anytime and anywhere. As the city invites agricultural expos in and out, more and more "Qingdao agricultural products" have become regular visitors to various agricultural products exhibitions across the country, and subsequently entered thousands of households.

In order to build a well-known agricultural product brand city in China, Qingdao insists on building agriculture based on brands, and has successively issued policy documents to open up the brand development path, which also provides real financial support for brand building.

At the same time, Qingdao deepens the construction of a national agricultural product quality and safety city, emphasizes the integration of production and management, and establishes a quality supervision system for the entire process from field to table to ensure the quality of branded agricultural products from the source.

The green cabbage and hot peppers are the epitome of the development of Jiaozhou's characteristic agricultural industry. Each Huangdao blueberry and Huangdao cherry grown has become the fruit of wealth that integrates the tertiary industry, enriches the people and beautifies the countryside in the West Coast New Area, painting a real picture of Qingdao's rural revitalization and common prosperity.

Through this activity, more and more "Qingdao agricultural products" such as Jiaozhou Chinese cabbage and Huangdao blueberries have effectively driven farmers to increase their income and become rich. It has become a useful exploration of the high-quality development of Qingdao's modern agriculture, and also a vivid practice of Qingdao's "increasing income and broadening channels to strengthen villages and enrich people."

These tasting agricultural products, along with the continuous improvement of brand power, have gradually turned into the "sweetness" of the development of Qingdao's characteristic agricultural industry. When resource advantages are transformed into industrial advantages, development advantages and economic advantages, the people's wallets are visibly "swelling".