Canton Fair New Product Highlights | Zhihua Group Unveils Four New Series: Aurora Gloss Series, Phantom Matte Series, EB Dragon Pattern Film and EB Phantom Film

During the Canton Fair, Zhihua Group presents four new series across its Jinyue Base and Dayi Showroom. Aurora Gloss Series and Phantom Matte Series offer two distinct panel finishes for premium interiors, while EB Dragon Pattern Film and EB Phantom Film expand coordinated material options for doors, walls and cabinetry.

Keywords: Canton Fair、Zhihua Group、Aurora Gloss Series、Phantom Matte Series、EB Dragon Pattern Film、EB Phantom Film、premium interior surfaces、EB electron-beam curing、decorative film

The Canton Fair is not only a platform for new product launches; it is also an important occasion for observing trends in premium interior materials. During this Canton Fair, Zhihua Group presents four new series under the theme “New Lightscape, Global Quality”: Aurora Gloss Series, Phantom Matte Series, EB Dragon Pattern Film and EB Phantom Film. The showcases are presented jointly at the Jinyue Base and the Dayi Showroom.

From panels to films, from mirror-like gloss to soft matte finishes, and from dimensional textures to refined sand-matte surfaces, the four series offer a more complete and coordinated range of decorative-material options for premium kitchens and bathrooms, customised interiors, commercial spaces, and integrated door-wall-cabinet applications. The Canton Fair booth offers a first look; the Zhihua headquarters showrooms provide a deeper experience of the full range of colours, specifications and finishes.

A Dual Expression of Light and Shadow: Aurora Gloss Series and Phantom Matte Series

At the Jinyue Base, Aurora Gloss Series and Phantom Matte Series form a complementary panel portfolio for premium interiors. Aurora Gloss Series delivers a clear, smooth, mirror-like surface that creates an open, crisp and refined visual experience. Phantom Matte Series uses soft diffuse reflection and a delicate tactile finish to let light settle into the material texture, creating an atmosphere that is calm, comfortable and engaging up close.

Aurora Gloss Series is suited to entryways, kitchens, living-room feature walls and floor-to-ceiling cabinetry, where a clear visual focal point is desired. Its even surface gloss helps extend the perceived scale of a space and delivers a clean, luminous character.

Phantom Matte Series is well suited to bedrooms, walk-in wardrobes, studies and reception areas that call for a more tranquil mood. Its low-saturation, soft-matte finish does not compete for attention. Instead, it adds warmth, comfort and a sense of ease through a restrained material expression.

The two series can be used separately or in combination: Aurora Gloss Series can define highlights, while Phantom Matte Series establishes the overall tone. Together, they bring light, function and material into balance. In premium kitchen and bathroom environments, the two finishes can be coordinated across bathroom cabinetry, vanity areas, storage units and walls, supporting an integrated expression for wet and dry zones as well as functional zones.

A New Chapter for Decorative Film: EB Dragon Pattern Film and EB Phantom Film

At the Dayi Showroom, EB Dragon Pattern Film and EB Phantom Film demonstrate two elevated approaches to decorative film. Both series are developed with EB electron-beam curing technology, exploring richer possibilities across texture, light and spatial application.

EB Dragon Pattern Film translates the imagery of dragon patterns from Eastern aesthetics into a dimensional surface texture. Rather than the flat appearance of conventional printed film, it offers naturally articulated texture and a refined tactile quality. It can be used for feature walls, cabinet doors and wall panels, creating a distinctive focal point for premium commercial spaces, hotels and private residences.

EB Phantom Film defines a more restrained matte expression through a refined sand-matte texture and soft diffuse reflection. Light disperses naturally across its surface, creating a warm and composed visual effect. Whether used on cabinetry, interior doors or large wall surfaces, EB Phantom Film provides a balanced soft-matte solution for contemporary minimalist, understated luxury and tranquil interiors.

One series creates a textured focal point, while the other establishes a quiet, cohesive atmosphere. EB Dragon Pattern Film and EB Phantom Film can also be coordinated with Aurora Gloss Series and Phantom Matte Series, supporting a unified material language across doors, walls and cabinetry.

From the Canton Fair Booth to an In-Depth Dual-Showroom Experience

To offer visitors a more complete view of the new collections, Zhihua Group will host a dedicated experience event on October 27 at both the Jinyue Base and the Dayi Showroom. At the Jinyue Base, visitors can experience Aurora Gloss Series and Phantom Matte Series at close range, while also learning about smart manufacturing and digital colour-selection services. At the Dayi Showroom, visitors can explore the full textures, colours and applications of EB Dragon Pattern Film and EB Phantom Film.

From light to shadow, and from panels to films, the four new series reflect the continuing demand for beauty, material quality and coordinated design in premium interiors. During the Canton Fair, Zhihua Group welcomes visitors to its booth and headquarters showrooms to explore new possibilities in high-end decorative surfaces.