Reliance Retail in talks to bring UK’s Asos brand to Indian market

Reliance Retail, a subsidiary of multinational conglomerate Reliance Industries Limited (RIL), is in discussions with British online fashion retailer ASOS to facilitate the brand’s entry into the Indian market.  

The proposed collaboration would involve selling Asos products on Reliance’s e-commerce platform, Ajio.com, and via its Centro department stores, BNN Breaking has reported. 

The two parties are also planning to establish Asos-branded standalone stores across India. 

IndiaRetailing.com quoted a Reliance Retail spokesperson as saying: “As a policy, we do not comment on media speculation and rumours. Our company evaluates various opportunities on an ongoing basis.  

“We have made and will continue to make necessary disclosures in compliance with our obligations under the Securities Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations 2015 and our agreements with the stock exchanges.”